Wrapping for a Cause

• Event held at Lindale Mall; one of the busiest malls in East Central Iowa that attracts five million visitors annually
• Customer visits to the mall average 3.4 times a month
• Each visit of 73 minutes produces an average expenditure of $43.10
• Wrapped more than 2,500 gifts in 2004
• The event takes place during the most lucrative retail season of the year: Christmas
• Event is promoted throughout East Central Iowa via print, radio, and television providing event exposure to more than 100,000 individuals in 2004

The Arc March

• Event held at Lindale Mall; one of the busiest malls in East Central Iowa that attracts five million visitors annually
• Nearly 1,000 individuals participated in the 2004 event
• In-mall signage reached more than 75,000 consumers over a 15-day period
• Local TV coverage

Take a Swing for The Arc Benefit Golf Outing

• Event targets small and large businesses in the East Central Iowa region
• In 2004, 116 business executives participated in the event
• More than 95% of the Take a Swing for The Arc golfers own one property, while 20% own two or more.
• The average golfter at our event owned 2.5 automobiles