
Wrapping for a Cause
- Event held at Lindale Mall; one of the busiest malls in East Central Iowa that attracts five million visitors annually
- Customer visits to the mall average 3.4 times a month
- Each visit of 73 minutes produces an average expenditure of $43.10
- Wrapped more than 2,500 gifts in 2004
- The event takes place during the most lucrative retail season of the year: Christmas
- Event is promoted throughout East Central Iowa via print, radio, and television providing event exposure to more than 100,000 individuals in 2004
The Arc March
- Event held at Lindale Mall; one of the busiest malls in East Central Iowa that attracts five million visitors annually
- Nearly 1,000 individuals participated in the 2004 event
- In-mall signage reached more than 75,000 consumers over a 15-day period
- Local TV coverage
Take a Swing for The Arc Benefit Golf Outing
- Event targets small and large businesses in the East Central Iowa region
- In 2004, 116 business executives participated in the event
- More than 95% of the Take a Swing for The Arc golfers own one property, while 20% own two or more.
- The average golfter at our event owned 2.5 automobiles